2024/25 OJ season: low supply, high prices and uncertainties abroad

Cepea, July 16, 2025 – The 2024/25 crop in Brazil finished officially in June 2025 with an aspect that is in the spotlight: the volume equivalent to concentrate juice (66º Brix) exported is the smallest of Secex series, but the revenue obtained with sales hit a record.   This scenario is related to the limited production of oranges in Brazil in the 2024/25 season, especially of high-quality fruits. Therefore, the industry had difficulties to produce juice that is compatible to the standards required by international consumers

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